Made with nothing to hide.
We're working with our designer on the first soft toys. Join the list to be the first to know when they're ready.
Our organic soft toys are being designed now.
Something worth waiting for.
We're a small family business, born in New Zealand, trying to solve a simple problem: soft toys as lovable as the big brands — made with nothing but natural materials.
As parents, we make conscious choices every day. Natural fibre clothing. Cotton. Wool. We limit our children's exposure to plastics and synthetic materials wherever we can. We know too much about the harms of microplastics and polyester fibres to look the other way.
So we started asking a question we couldn't let go of: why is every soft toy made of polyester and plastic?
Why can't we find something as cute and cuddly as the toys filling our children's cots — made entirely from natural materials, with dyes we can trust and fillings we'd actually choose?
That's the problem we set out to solve.
We want to feel good about our son or daughter cuddling their soft toy throughout the night. We want to know the materials are safe, the dyes are clean, and the filling is natural. We want to give our children the best possible start — surrounded by things that are pure, considered, and made with love. And we want to give every parent that same opportunity.
That's our why.
Andy, Jade & family — Woolly & Kin, New Zealand
Global Organic Textile Standard certified from seed to finished fabric. No synthetic pesticides. No compromise.
Sourced from New Zealand farms. Naturally breathable, hypoallergenic, and nothing synthetic to the core.
Tested for harmful substances. The colours your child touches every day — clean all the way through.
Be the first to know when our little ones are ready to come home.